Advertising Cost Manager
16348
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Advertising Cost Manager

Client

Category
Web
About This Project

We developed an Advertising Cost Manager application that is focused on tracking advertising costs and tying them to user registration in order to improve the performance analysis and strategic marketing decisions of our client. The majority of the costs were automatically pulled from advertising partners via their API, while manual uploads were done for a small portion of the online partners and offline spend. Because of the international nature of the advertising campaigns, the application handled UTC alignment of costs and performance data for both sources.